“Our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we think we know.” — Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action

How do we change our clients perception from what they think they know – to who we really are?

Changing clients' perception requires a strategic approach that focuses on effectively communicating your brand identity, demonstrating your expertise, and consistently delivering on your promises.

Here are some steps to help you change your clients' perception from what they think they know to who you really are:

1.     Understand their existing perception: Start by gaining a clear understanding of your clients' current perception of your business. Conduct surveys, interviews, or gather feedback to identify their beliefs, opinions, and any misconceptions they may have. This will help you pinpoint the gaps between their perception and your intended brand image.

2.     Define your desired brand identity: Determine how you want your business to be perceived by clients. Define your brand values, mission, and unique selling points. Consider the qualities and characteristics that set you apart from competitors. This will serve as the foundation for your communication and actions moving forward.

3.     Craft a compelling brand story: Develop a compelling narrative that tells the story of your business, including its origins, purpose, and values. Use storytelling techniques to create an emotional connection with your clients. Highlight your expertise, achievements, and the positive impact you have made on your clients' lives. A well-crafted brand story can help reshape clients' perceptions and create a more accurate understanding of who you are.

4.     Consistent messaging and communication: Ensure that your messaging and communication across all channels are aligned with your desired brand identity. Consistency is key in reinforcing your intended image. Tailor your messaging to address the specific concerns, interests, and needs of your clients, while consistently reflecting your brand values and positioning.

5.     Showcase your expertise and credentials: Demonstrate your expertise and credentials to establish credibility and overcome any doubts or misconceptions. Leverage case studies, testimonials, certifications, awards, and client success stories to showcase your track record and the value you bring. Share valuable content through blog posts, social media, webinars, or speaking engagements to position yourself as a trusted authority in your field.

6.     Personalized interactions and exceptional service: Provide personalized interactions and deliver exceptional service to each client. Tailor your approach to their individual needs, preferences, and pain points. By consistently exceeding their expectations and demonstrating your commitment to their success, you can reshape their perception of your business.

7.     Leverage social proof: Utilize social proof to reinforce your credibility and reshape clients' perception. Encourage satisfied clients to share their positive experiences through online reviews, testimonials, or case studies. Potential clients are more likely to trust the opinions and experiences of others, so leveraging social proof can help overcome any negative preconceptions they may have.

8.     Engage in transparent and open communication: Foster transparent and open communication with your clients. Address any misconceptions or concerns directly and honestly. Be responsive to their feedback and actively seek opportunities for improvement. Transparent communication builds trust and helps reshape their perception in a positive way.

9.     Deliver on your promises consistently: Consistently deliver on your promises and provide a positive client experience at every touchpoint. Meet or exceed clients' expectations consistently to build trust and solidify their perception of your business. Your actions and the actual experience they have with your business will have a significant impact on reshaping their perception.

Remember, changing clients' perception takes time and consistent effort. It requires a holistic approach that encompasses communication, service delivery, and demonstrating your expertise. By aligning your messaging, consistently delivering on your promises, and actively engaging with your clients, you can gradually reshape their perception and establish a more accurate understanding of who you really are.

Have you ever perceived a company one way but later learned they were very different? I would love to hear your experiences.