This quote, from Simon Sinek, encapsulates an important concept in business and marketing. It emphasizes the significance of conveying the underlying purpose or motivation behind your business to connect with customers on a deeper level.

Here's a further explanation of the idea:

When customers make purchasing decisions, they are not solely driven by the features or specifications of a product or service (the "what"). Instead, they are often influenced by the emotional connection, values, and beliefs that a brand represents (the "why"). Understanding and communicating your business's underlying purpose and values can have a profound impact on customer perception and behavior.

By clearly articulating your "why," you tap into the emotional and psychological aspects that motivate people to engage with your business. When customers resonate with your purpose and identify with your values, they are more likely to develop loyalty and become advocates for your brand. This is because they perceive your business as aligned with their own aspirations, beliefs, or desired impact in the world.

For example, if your business's purpose is to provide sustainable and eco-friendly products, customers who prioritize environmental conservation may be drawn to your brand because it aligns with their values. The emotional connection and shared purpose become the driving force behind their decision to choose your products over competitors.

To leverage the power of the "why," it's crucial to effectively communicate your purpose through your branding, messaging, and customer interactions. By telling your story, sharing your passion, and emphasizing the positive impact you seek to make, you inspire customers to connect with your brand on a deeper level.

Remember, while the "what" of your product or service is important, the "why" plays a significant role in influencing customer behavior. By leading with your purpose, you can forge stronger connections, foster customer loyalty, and differentiate yourself in the marketplace.

I would love to hear - WHY do you do what you do?